Hispanic Heritage Month (HHM) takes place from September 15th to October 15th every year as a time to recognize and celebrate the many contributions, diverse cultures, and extensive histories of the American Latinx community. In a time where the heightened tensions of the United States may appear to show division, the LaunchSource Community reminds us of the importance of recognizing the range of minority groups that make up our workforce and buyers. 

In tech, the Sales Development Representative (SDR) position has been one of the best places to diversify a sales organization. After working with 10,000 candidates and collecting data over 7+ years, we’ve found that the best long-term investments for your organization are entry-level candidates with minimal or no tech experience. 

‍According to Zippia, 3 out of 4 SDRs are white, while just 13% are Hispanic. With 1 in 4 members of Gen Z being Hispanic, we believe that continuous efforts by companies to leverage networks, pools, and programs to find diversified and qualified candidates will be critical to meet the needs of a shifting workforce. An evolving buyer prefers to interact with a more diverse salesperson, according to LinkedIn’s State of Sales Report.

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This week, we are excited to bring back Emerging Leaders of LaunchSource with Steven Arenas, a Colombian hired through the LaunchSource Marketplace. Steven has served as one of LaunchSource’s most significant advocates and advisors through his journey from an SDR to an Account Executive, where he is part of one of the early sellers at Flywheel Software, the fastest no-code data activation platform. 

Our goal of the webinar will be to learn more about his journey from an SDR to an AE, what it's like to be Latino/Hispanic in today's tech sales environment, and what recruiters and sales managers should consider in winning top Latinx talent given the evolving demographics of Gen Z and a gap in under-represented candidates in tech sales.

During Hispanic Heritage Month, each of us should take time to learn something new about the Hispanic Culture and reflect on what we can do better as hiring managers, recruiters, and sales colleagues. At this time, we should consider how we can build the next great sales force that is equitable and inclusive of all cultures and ethnicities and stay competitive in a rapidly changing world. 

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