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Networking is Vital to Growing Your Career

by Sasanka Atapattu | May 18, 2018 | Candidates, General, Hiring, interviewing, Learning and Development, Recent College Graduate, Sales practice, Uncategorized

Networking is important. It’s Friday night, and you’re thinking about going out with your friends. The usual bars, clubs, restaurants etc. come to mind and you’re probably inviting a similar crowd to the one you hung out with last weekend or the weekend before. Many...

Is the SDR role dying? – Podcast Summary

by Sasanka Atapattu | Aug 17, 2017 | Employers, Learning and Development, Sales practice

I’ve been getting hit up from several of our alumni in regards to the Death of the SDR by Townsend Wardlaw and Drift’s comments on why The BDR Role is in Jeopardy and here are my thoughts to our community and beyond: They are both right. The SDR/BDR role is...

The one weird question I ask every candidate I interview.

by Sasanka Atapattu | Oct 18, 2016 | Candidates, Employers, Hiring, interviewing

“What’s the riskiest thing that you’ve done that would horrify your parents?” For those VPs, Directors, and Managers that have worked with me — you know that this is one of my favorite questions when interviewing potential business development or...

Teaching SDRs to Communicate with Different Stakeholders

by Sasanka Atapattu | Oct 13, 2016 | Candidates, Employers, Learning and Development, Sales practice, Strategy, training, Uncategorized

It’s not uncommon for your less experienced employees (often BDRs or SDRs) to have trouble with business acumen. In fact, in our survey of nearly 100 SaaS Sales Leaders, business acumen and the ability to communicate with different stakeholders were two of the biggest...

Coaching My Sales Team: A Lesson in Simplicity

by Sasanka Atapattu | Oct 4, 2016 | Employers, Learning and Development, training

I was recently reminded by my sales team that, often times, the way I’m thinking about the business in the future doesn’t help them solve short term problems they are having today. You can be really excited about your company’s future, whether that’s with a new...
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