BLUECORE

Bluecore is leader in the Multi-Channel Personalization Platform space and was founded on a unique technical insight around the importance of unifying shopper and product data into a single system to personalize in what was previously impossible. Driving repeat purchase & LTV through superior personalized experiences, helping Retail Brands dominate the shift to Digital-First.

THE SITUATION

Bluecore needed to hire SDRs to help accelerate their sales pipeline and build a foundation for future Account Executive, Customer Success, and Account Manager roles. At the beginning of November 2020, The Board approved a plan to hire a full class of SDRs by mid-December 2020 with a focus on diversity.

THE CHALLENGE

Bluecore knew they needed to diversify their team but did not have a process in place to ensure more women and underrepresented candidates were entering their hiring funnel. On top of that, they knew the average time to fill an SDR role is 80-96 days. They began interviewing, using their internal recruiting team to fill the SDR roles, but quickly learned getting diverse candidates into the hiring funnel was a difficult task . They started evaluating outside solutions to help them fill these roles, but found that traditional recruiting agencies did not offer candidates with diversity in mind.

THE RESULT

In using LaunchSource’s Online Talent Marketplace Platform along with Virtual Interview Day, Bluecore was able to secure hires within their aggressive hiring timeline of one month. Bluecore also gained access to more diverse candidates to meet the growing sales organization’s desire to build a diverse team:

• Bluecore was able to hire a class within 9 days.
• 60% of Bluecore’s hires had an underrepresented background.
• Bluecore’s hires were ideal candidates that reached full productivity within 1-1.5 months, and are currently achieving quota.

“I’ve used LaunchSource in 3 companies to scale and LaunchSource is the only platform that I have partnered with that provided us access to the most diverse pool of qualified sales talent”
– Jeff Smith