ROAD TO BECOMING AN SDR
As a senior at the University of Massachusetts Amherst, I was faced with the daunting task of determining what I wanted to do for the rest of my life and finding a job in that field. Those who know me know that I am a planner but the job search veered far from my plan. It was a time consuming and rigorous task. I came from a family involved in sales and tech and knew this was the path for me but had no idea how I would find my way there.
Fortunately for me, I found LaunchSource. Their platform gave me better visibility into what a true role as an SDR would look like, showed me how to put my best foot forward in the interview process, and increased the chances of companies viewing my resume and profile (as LaunchSource vets applicants before putting them on their platform). Before I knew it, I was presented with countless interviews. For two weeks straight, LaunchSource provided me with training, coaching, and interview prep. Then somewhere along the interview process, I found a company called Logz.io.
Logz.io stood out from the other companies I was interviewing with. They had a clear path for their SDRs and invested in helping them achieve their goals if they put in the work. I also felt a connection with my interviewers and I could see myself working with them. Those initial thoughts held true, and I couldn’t be happier with my decision.
LIFE AS AN SDR
As an SDR, your goal is to fill the top of the funnel and work with your Account Executive to find the best opportunities that could have the highest rate of converting into closed business. Yes, there are lots of phone calls, emailing, and lots of “No’s.” Yet, it all becomes worth it when you get that one yes. Analyzing past successful deals you brought in can help you hone in on the best criteria you should use when searching for prospects in the future. Every day is different and there is always something new to be learned. The SDR job may be tough but it teaches you strong foundational skills that will be beneficial in future roles and your sales career.
“For those interested in an SDR role or just starting their sales career, there are a few key things that I believe have made me successful… “
- Meg Rhodes
After a little over 3 months in the role, I have learned an immense amount. I have gotten the opportunity to travel to San Diego and Las Vegas and meet the actual people I have been calling and emailing. I have received training and been mentored in the Logz.io sales methodology, something I have learned is a constant work in progress. For those interested in an SDR role or just starting their sales career, there are a few key things that I believe have made me successful.
Don’t be so Hard on Yourself: Those first few weeks are going to be overwhelming, so my advice is to act as a sponge, take it all in, and know that these first weeks are some of the hardest. Remind yourself- you are starting your first job and learning an entirely new role and skill set.
Manage Your Time Efficiently: You could spend weeks researching the perfect companies to prospect into but the key is dividing your time efficiently and sticking to each task at hand.
Never be Afraid to Ask Questions: Ask your peers for help, learn from both their successes and failures, and find an approach that works for you.
Don’t be afraid of the “No’s”: Qualifying someone out is just as good as qualifying someone in. Now you have an even smaller group to focus your time and efforts on.
Don’t Give Up: When it feels like you have received an eternity of “No’s” whatever you do, don’t let these “No’s” defeat you. Consistent effort will yield consistent results; the key is to keep going even when the going gets tough.
Being an SDR is a challenging and rewarding role but there is so much opportunity to learn and grow. If there is one thing you could take away from this, ask questions, take it all in, and give it your all.